Our aim is to educate and empower leaders across disciplines to drive positive change in their communities.
The Bachelor of Journalism and Multimedia Communication is a three year programme designed to equip students with not only outstanding theoretical and practical foundation in the fields of Print Media, Broadcasting, Multi-Media (Internet-based operations), Public Relations, Advertising, and Photojournalism but will also equip them to be agents of transformation – bringing the gospel and serving God’s agenda in the media sector.
The rapid growth of the communications sector requires people who are adequately trained in various aspects of communication. Indeed, the forces of globalization raise the imperative for adopting better ways of communicating efficiently and effectively.
Journalism and multimedia communication technology is critical in dealing with institutionalized forms of public message production and dissemination, operating on a large scale. It functions through the complex media of print journalism, radio, television, public relations, and the Internet.
To meet the challenges of the increasingly competitive media market, the programme has three areas of concentration, which should prepare the graduates for effective and focused participation in the marketplace. These are: 1) Print and Photo Journalism, 2) Broadcasting, 3) Public Relations and Advertising, 4) Christian communication worker